Thursday, September 17, 2009

Making a Point

Taglines. Those great, pithy sayings that well, say it all. You know—Nike’s Just Do It. Apple’s Think Different. It’s those few words that catch the essence of who you are or want to be (or, when we’re talking marketing and sales as we were just a sentence ago—what you want your customer’s to think about as they plunk down hard cash for your goods).

Nancy Swartz and her company Getting Attention have a great way to get nonprofits to understand the value of taglines—and what makes communication great. She’s culled through over 1,700 tagline entries in 13 categories and has chosen 60 for your vote. But rather than steal all her words, let me share her blurb with you:

Spot the Next Great Nonprofit Tagline
Vote here for the 2009 Getting Attention Nonprofit Tagline Awards.
Voting will:
• Sharpen your understanding of what does and doesn’t work in nonprofit communications.
• Inform and inspire your organization’s messaging.
• Give you the chance to register for the free 2009 Nonprofit Tagline Report, with 2,500 tagline examples.
The 60 tagline finalists have been culled from over 1,700 entries in 13 categories. Now it's *your* turn to select the best.
VOTE Now. Polls close midnight, Wednesday, September 30th.

Do vote—but more than that, look at these taglines and think about why they are so good. Then look at your organization’s tagline, or consider the fact that you don’t have one, and try to put your organization’s mission and meaning into two to six words.

Janet Levine is a consultant who works with nonprofits and educational organizations. She can be reached at Her online grantwriting class is available at

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